How do you define luxury? Luxury cannot naturally be a necessity. If it was, it would lose its charm of something that is not available commonly or to all for that matter. Luxury is something way beyond necessity or essentials; it is something that caters to the desirability thirst of the human being. This is precisely what luxury hotels fulfill- thirst and desire. They provide the guest with a relatively higher quality experience. Luxury hotels could be beach hotels, resort hotels or city hotels.
With the availability of surplus spendable income in the pockets of the travelling public, the industry saw an explosion in the expectations of guests. The scenario provided a window of opportunity to exploit, as the people were willing to pay a premium for an exclusive and exciting product. This acted as a catalyst to the emergence of the concept of creating services and product beyond the expectations of any guest. Thus luxury hotels surfaced.
While physically, the product remains almost the same as a five star hotel; it is qualitatively far more superior in product standards and style. The lobby is usually warm, rich and inviting with a touch of class, the elevators are well decorated in mahogany with rich inlaid Italian marble flooring. The rooms are provided with TV’s, music, electronic ‘do not disturb’ signs and ‘clean my room’ signs etc to list a few.
The emphasis, in luxury hotels, is to ensure that the guest gets a real good and memorable experience of his stay in the hotel, something that will make him feel nostalgic in the future. As we move ahead, the definition of luxury does keep on changing, forcing industry to constantly redefine the term adding further luxuries to the luxury hotels.